TRADITIONAL TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear broadcasts have long been recognized as mainstream television models, relying on regularly timed shows via public channels. In contrast, digital services operate on ad-supported systems, with Netflix, Disney+, and Apple TV+ serving as key industry players. As media consumption habits shift, rivalry between broadcast stations and streaming se